We all want more engagement on our Facebook pages. After all, engagement makes our community come alive with activity and tells us that whatever we are doing, we are doing it right.

The importance of images in social media

With millions of objects on Facebook for people to interact with, how do we make our posts stand out enough that it entices people to like, comment or share our content?

The answer is to engage them with images. We are heavily centered on images in today’s world of social media. Just look at the popularity of Tumblr, Instagram and Pinterest and you will know right away what I mean. People love images and if you want them to engage with your content, images are vital to your engagement success.

Just how important have images become? A regular text based post on Facebook has a .27% engagement rate while an image based post has a .37% engagement rate. This shows an increase of 37% engagement for an image post over a text based post. Link posts are even worse with only a .15% engagement rate this gives image posts a 146% better engagement rate.

It's all about the images infographicInfographic provided by MDG Advertising

Need ideas?

Okay, so you know you need images in your content but what exactly are the best ways to use images that will bring about the highest rate of engagement? So glad you asked! Let’s take a look at a few that are sure to lead to more likes, comments, and shares.

The solo image

A very basic and easy way to incorporate images into your content is to post with a single image as the main focus. Be sure to include your headline and call to action as you normally would but using a beautiful, interesting or fun image is a great way to draw attention to your post.

If you’re posting links to your blog articles or websites you may think you are already doing this when Facebook grabs the automatic thumbnail, but these images are not large and eye catching. Just take a look at the difference between a solo image post and a link post. See which one draws your attention most and remember what I mentioned earlier; image posts have a 146% better engagement rate than link posts do.

Compare Image Post Types

 

 

Present a problem and a solution

I find solution images to be very interesting and often lead to learning something I had no idea about. These are fantastic, especially if they are odd problems or solutions. The really odd or super helpful ones get shared the most. If you can make someone think “wow, I had no idea”, you’re on the right track.

Not only will these types of images get talked about in comments but it will also set you up as someone they can rely on for helpful information and not just constant advertising. Check out this great example from Food Hacks that presents the solution to steaming without a steamer basket.

Problem and Solution

 

 

Improve Life

Everyone loves to find things that help them to improve themselves and life in general. Everything from organizing tips to weight loss advice to business guides. If you can find something that says “improvement” to your audience it can lead to further engagement.

When creating these types of images for content, multiple image layouts tend to work really well and even though you can list out what it represents in the status update, it’s an even better idea to use text on the image to really make it noticeable. Just check out the post below from DIY Craft Projects. It’s a great engagement post and it has gained 867 likes and 747 shares plus plenty of comments as well.

Improvement Image

 

 

Caption This!

A “caption this” post is always fun and can lead to some interesting engagement with your audience depending on the level of humor they have. The nice thing about these types of images is that can you add “Caption This!” text to the image or just leave the image as is, and add the text to the post itself. This makes posting one of these types of image posts super easy.

Caption This

 

 

This is easily one of my favorite types of images to add and they tend to get good community engagement because everyone loves to add their own funny twist to the caption. The more comments, the more reach!

Voting

Everyone likes to have their opinion count on something. Using an image to get feedback on something is yet another way to engage your audience with your content. You could post an image with a poll or do something as simple as a “like” for one and “share” for the other.

Here’s an example from my own local Walmart Market who used an image to gain likes and shares for a vote on broccoli versus cauliflower. This is a simple voting process and makes liking, commenting and sharing quick and easy.

Walmart like or share to vote

 

Fill in the blank

Another way to gain comments on your posts is to ask your audience to fill in the blank. I personally love these types of posts and if I see one, I just can’t pass it up. Luckily, I’m not the only one out there with this compulsive need to fill in the blank.

Using an image to represent what you’re asking is the perfect way to add some visual interest to the content and will make it more enticing to share. You can link to an article for more interest or just use an interesting photograph.

Fill in the blank

 

 

Another option is to add your “fill in the blank” question directly to the image, making the objective a bit more obvious and fun to share!

Fill in the blank

 

 

Here are a few more examples for you to give you some inspiration for your own fill in the blank posts (don’t forget your image!).

  • This holiday season, I plan to give myself _____.
  • The first word that pops into my head when I think of social media (or your industry or theme) is ______.
  • My road trip must-have is _____.
  • If someone gave me $500 right now, I would spend it on ______.

 

Remember When…

It seems every couple of days something comes across my feed that reminds me what it was like to be a kid of the 80’s. While we all want to feel younger, it can be quite comical to poke a little fun at the younger generation and ourselves for getting older.

Remember When

 

 

“Remember when” images usually show an image of something nostalgic along with a headline that encourages conversation or likes. Just be sure that the audience you are writing to would actually be relevant to what you are remembering.

Inspirational Quotes

You’ve probably seen plenty of these types of images as you scroll down through your own feed. How many have you shared, liked or commented on? As for me…loads! I love inspirational quotes and I typically engage on several each day. Your audience will probably enjoy them too.

People tend to like quotes because they make them feel good about something or the quote really “speaks” to them about something going on in their life. To create an image quote post, you can post the image by itself and put the quote as text in the update. You can also add the quote directly to the image using an image editing program like Photoshop or an online image creator like Canva. Check out this quote on top of a beautiful image from the Magic Brush. This one snagged them 592 likes.

Quote Example

 

 

You don’t always have to find beautiful photographs to use as your backdrop either. Sometimes the quote is powerful enough to use on a plain or pattern background with color. This can simplify things and diversify your content by providing a different format of quotes. If it’s something you made yourself, add your own branding and website address on it for some added brand awareness.

Quotes Example

 

Conclusion

If you aren’t using images in your Facebook posts, you are missing out on some seriously amazing audience engagement. I hope the image post ideas above will help to inspire you when creating your own Facebook image content. Good luck!

About the Author: Misty Hickman

Misty Hickman is the CEO of Blue Cricket Media and Chief Coffee Drinker. She is passionate about marketing and loves helping businesses grow into great success stories. She has more than 10 years working with an IT focus in the multifamily and education industries and truly enjoys working one-on-one with other CEO's to grow their business and increase ROI. You can find her on Twitter to hear about her latest adventure, favorite coffee bars or bragging on her amazing shoe collection.

6 Comments

  1. Salma June 9, 2015 at 1:05 pm - Reply

    These are great tips! I am going to incorporate some of the ones that you mentioned that tI haven’t thought of trying!

    • Misty Spears June 30, 2015 at 11:29 am - Reply

      Thanks Salma! Glad to hear you got some new ideas. :)

  2. Marilyn Thompson June 9, 2015 at 4:26 pm - Reply

    Wow so much great information, I think my brain’s on overload, Seriously though – super tips we all can use and that I personally need to act upon.

  3. Jenn Alex June 9, 2015 at 10:25 pm - Reply

    I’m afraid I’ve given up on using my FB pages. It’s too much to do the blogging and update pages and all the other things in my life.

    If I had money, I’d hire you to do it for me!

    • Misty Spears June 30, 2015 at 11:30 am - Reply

      haha well Jenn if you ever do you know where to call. Just out of curiosity, did you move to another platform or do you mean that you’ve given up social media altogether?

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