Creating a truly unique brand experience means giving your audience content that is relevant to them, consistent in delivery, and quick to address the current climate. Team Blue is your go-to team of content strategy experts and we can help you define a content marketing strategy that is agile, creative and drives action from your readers.
The 4 Steps to Successful Content Marketing
When it comes to any sort of marketing, outbound or inbound, your ultimate goal is increased revenue. That is why we follow a four-step process for a successful content marketing campaign.
Step 1 - Content Strategy
Content strategy is all about developing a plan for the type of content you need to accomplish your specific goals. Using buyer personas, competitor analysis, editorial calendars and SEO knowledge, we can build a content marketing strategy for your business that will meet the desires and needs of your audience.
Step 2 – Content Creation
You can be secure in knowing that our team of professional content marketers are working hard for you to create high-quality and valuable blog posts, infographics, eBooks, webinars and more. We pair our high standards with the speed you need to meet deadlines to create a dream team of content creators.
Step 3 – Content Promotion
As part of your content marketing strategy we’ve already defined your buyer persona and have identified the target market and channels to best promote your content. We use a variety of promotional methods including paid social media ads, pay-per-click advertisements and niche site advertisements.
Step 4 – Content Distribution
Along with paid content promotion, we also make strong pushes to get further engagement with your content through various social channels, SEO marketing and blogger outreach. Our goal with content distribution is to receive as much organic traction with your content as possible.
We do more than a content marketing strategy…we create that content too!
Let’s Talk!
Let’s set goals. Let’s meet those goals. Then let’s eat cookies!
“Team Blue has been completely awesome to work with. They helped with our start-up marketing efforts by launching a day one Facebook post that had a reach over 34,000 people with no ad money spent and we sold out our first weekend! Thanks guys!”
Robert Wray
Chef and Owner – Cafe Roux
